The launch of Piaggio’s millionth motorcycle in December not only marks an important milestone in the development of this Italian motorcycle brand, but also a celebration of AIT’s efforts to program success.
AIT is the unit that is honored to accompany Piaggio on the development journey of this brand in the Vietnamese market. In addition to providing a variety of advertising services, AIT also supports Piaggio Vietnam to develop a system of agents and showrooms of this brand across the country. In particular, AIT is also honored to accompany the Piaggio brand in exhibitions and especially this 1 millionth car production program.
The program took place under the witness of Piaggio Business Board, Member of the Party Central Committee – Hoang Thi Thuy Lan, Secretary of the Provincial Party Committee, Head of the Delegation of the 14th National Assembly deputies of the province, Deputy Secretary of the Provincial Party Committee – Mr. Nguyen Van Tri, Chairman of the Provincial People’s Committee, Member of the Standing Committee of the Provincial Party Committee – Nguyen Tuan Khanh, Chairman of the Vietnam Fatherland Front Committee of the province, Member of the Standing Committee of the Provincial Party Committee – Nguyen Tuan Khanh, Deputy Secretary of the District Party Committee – Mr. Nguyen Minh Trung and Chairman of People’s Committee of Binh Xuyen district.
The content of this program is an activity that blends Vietnamese and Italian cultures and Piaggio’s own colors. Guests attending the program enjoyed cultural and entertainment performances with Vietnamese and Italian musical influences. In addition, attendees also witnessed the development of the Piaggio brand in Vietnam through meaningful videos. In particular, the launch of the millionth motorcycle is the most emotional moment in this program.
The success of the program is thanks to the tireless efforts and hard work of the event staff of AIT Group. In addition, this program is also an event to demonstrate the capacity and creativity of AIT in the field of product launching ceremony.
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Piaggio’s factory complex in Vietnam is considered the brand’s headquarters in Asia. Piaggio’s factory complex includes an assembly plant with a capacity of 300,000 vehicles per year, a research center and an engine factory. And after 10 years of development, the factory complex of the Piaggio brand currently has about 1,000 employees working.