AIT GROUP WITH THE 6th ITALIA DESIGN DAY (ITALIAN DESIGN DAY) IN VIETNAM
Design in Italy has permeated all spheres of culture, art and life to the extent that it forms one of the most distinctive symbols of this country for foreigners. Italian Design Day is an initiative supported by the Italian Ministry of Foreign Affairs and International Cooperation, which has been participated in by around 100 cities around the world.
Italian Design Day is a celebration day for creativity organized by the Italian government in countries around the world
In Vietnam, Italian Design Day has been held 5 times. In 2022, on the occasion of the 6th Italian Design Day, the Italian Embassy in Hanoi and the Italian Consulate General in Ho Chi Minh City organized a series of events dedicated to renewables and sustainability, the focus of this year’s Italian Design Day.
On March 25, Hanoi University of Civil Engineering (HUCE) organized a workshop on combining mobility and industrial design chaired by architect Marco Lambri, design director of Piaggio. The event was accompanied by an exhibition dedicated to Vespa and other famous Piaggio designs conceived and in charge of by Mr. Matteo Ballini, Head of Product Marketing of Piaggio Vietnam. Besides, the conference also screened the film “Enrico Piaggio, an Italian dream”. In addition, Piaggio Vietnam also organized a space to experience Piaggio’s trendy motorcycles at the University of Civil Engineering campus. The area attracted a lot of students and visitors to participate.
As a strategic partner to implement Piaggio Showrooms in Vietnam and Asia Pacific, AIT Group is honored to accompany Piaggio and the Italian Embassy in Hanoi to implement this program. The designs of AIT Group at the workshop clearly expressed the personality of Italian design, embodying the luxurious and sophisticated style of Piaggio. Let’s look back at the impressive images of AIT Group at the conference on March 25th
The overview of the conference
Colorful items with Italian style presented in the exhibition areas
The Piaggio test drive area always attracted a lot of visitors
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