What is outdoor advertising? Information about OHH you should know!
Do you want to learn what outdoor advertising is? What are the advantages and disadvantages of outdoor billboards? The following article of AIT Vietnam will help you answer. In addition, we also provide you with principles when designing OOH billboards. Let’s find out together!
1. What is outdoor advertising? Features of outdoor advertising
Outdoor advertising can simply be understood as a form of advertising in outdoor space, also known as “out of home advertising” (OOH Advertising). This type of advertising is effective in the “long-lasting rain” way because customers can see the brand image anywhere, anytime.
Outdoor billboard of Honda brand made by AIT Group
The form of outdoor advertising has the following characteristics:
- Outdoor advertising has many different implementations, locations, and materials.
- Outdoor billboards are often placed on the edge of highways, parks, medians, roofs of buildings…
- Striking colors help attract viewers.
- The content is short and concise to ensure that customers can easily grasp the advertising content.
- Businesses must also have the approval of the new government to install.
2. Popular forms of OOH outdoor advertising today
2.1 Large outdoor billboards (Billboard, Pano)
Large billboards are often placed on the top of a building or on a highway. The use of billboards and panels for outdoor advertising will help customers identify the brand more effectively and stimulate the desire to own the product.
High-altitude outdoor billboards attract all eyes
2.2 Low-level outdoor billboards
It is not difficult to see low-level billboards on the street, on the sidewalk or at bus stops… These outdoor billboards are often placed at a suitable view for customers. Therefore, the images will be imprinted in the customer’s mind more effectively.
A bus stop is also a suitable place for outdoor advertising
2.3 Mobile outdoor advertising
Mobile outdoor advertising is a highly effective advertising method. Businesses can advertise in the form of decal stickers on cars, taxis… This form is often used to promote a new product or project of the business.
Advertising on the bus
2.4 Roadshow outdoor advertising
Roadshow outdoor advertising is a form of application that is quite popular today. With various forms of advertising such as bicycles, motorbikes, double-decker buses, etc., roadshows will help businesses create strong virality in the media and make a strong impression on customers.
Baemin’s roadshow campaign
2.5 Outdoor advertising by digital screens
Communication by digital screens is becoming a trend in the current era of technology – modernization. With rich, vivid images and freedom in expressing ideas, digital screen advertising has brought a very high effect of attracting customers.
Creative outdoor advertising by led screen
2.6 Outdoor advertising at specific locations
Location-specific outdoor advertising offers a clearer reach. Therefore, to achieve the highest communication efficiency, businesses should choose places with high traffic such as airports, commercial centers, supermarkets …
Honda outdoor advertising made by AIT
3. What are the advantages and disadvantages of outdoor billboards?
3.1 Advantages of outdoor advertising
With its outstanding advantages, outdoor advertising has brought outstanding effects compared to indoor advertising.
- The ability to convey information to customers is high due to the high frequency of repetition.
- Businesses can freely create advertising signs.
- Various types of advertising, suitable for all businesses and companies.
- Not turning off, not being able to change channels can be considered as a great advantage of outdoor advertising. This feature will force customers to see the content of the billboard and better remember it.
Outdoor advertising is applicable to all types of business
3.2 Disadvantages of outdoor advertising
Besides the advantages and benefits, outdoor advertising still has potential disadvantages such as:
- Access time is limited because customers often encounter outdoor billboards when stopping at red lights or seeing PGs and PBs running roadshows…
- Do not target a specific customer group because when choosing outdoor advertising, businesses will not be able to determine a specific number or clear target group.
- Under the influence of physical factors such as rain, wind, sun, etc.
- Be bound by legal issues.
Billboards may peel off due to weather factors
4. The trend of outdoor advertising is hot right now
Keeping up to date with new advertising trends is very important if you want to increase the popularity of your brand. The current hot outdoor advertising trends that you should apply are:
- Enhance creativity in OOH: You can use 3D billboards or apply unique and novel content to highlight the brand image.
- Choosing the right form and location: The most popular forms of outdoor advertising today are outdoor and indoor LED screens, advertising on public transport…
- Enhance interaction with viewers: Advertise in specific contexts to create closeness and intimacy with customers.
- O2O (Offline to online): Communication and image promotion from offline can become a trend online.
5. What is the general principle of OOH outdoor billboard design?
Each design of outdoor advertising billboards and billboards will bring certain common points. Specifically, those general principles are:
- Have a specific story, meaningful message: Viewers will pay attention to billboards with profound and humane content and thereby have a longer impression of the brand.
- Short, clear, easy to understand presentation: With a short exposure time to billboards, a concise and easy-to-understand presentation will bring better results.
- Outstanding, eye-catching colors: Color is an important factor to attract consumers. Therefore, you use contrasting colors to show the opposite of the advertising image and make a strong impression on the viewers.
- Place suitable for advertising purposes: Outdoor billboards will be most effective if placed in the right position.
Outstanding colors of outdoor advertising
6. The process of implementing a basic outdoor advertising campaign
The process of implementing a promotional campaign seems simple, but in order to perform professionally, businesses should contact a reputable advertising company for support. Typically, the process of implementing an outdoor advertising campaign will include the following steps:
- Businesses choose the location and time of outdoor advertising.
- Contact the government to apply for a permit to deploy advertising billboards.
- Enterprises and advertising companies sign contracts, agreements, agree on terms of price, time…
- Advertising agency supports businesses to design advertising publications. After finalizing the design, the advertising agency will proceed with the implementation.
- The advertising company guarantees a warranty for the business.
The process of implementing a basic outdoor advertising campaign
7. AIT – The leading professional outdoor advertising company in Vietnam
AIT Group is an advertising agency that is always at the forefront of technology. With a large system of billboards across the country, we are confident to help customers increase brand popularity in the most effective way. In addition, you will not need to worry about applying for a license to build billboards because AIT Vietnam has a lot of experience working with the government.
Winner X’s advertisement made by AIT Group
Creative Honda brio car billboard made by AIT
Some benefits when you choose AIT Group as a partner to design and install outdoor billboards are:
- AIT always applies advanced technology in each product.
- Receive the product on time specified in the contract.
- Consulting service, attentive customer care.
- Highly qualified and experienced technical staff.
8. Notes to deploy OOH outdoor advertising effectively
8.1 State regulations on forms of outdoor advertising
In order for outdoor advertising to take place successfully and effectively, it is necessary to strictly comply with the regulations of the State. Some regulations on outdoor advertising that the State has issued are:
- Article 17 regulates outdoor advertising means: The Law on Advertising of the State promulgated in 2012 stipulates that means of outdoor advertising such as billboards, banners, signboards, lightboxes, etc. advertising screens…
- Articles 18 and 19 stipulate the content and language shown in outdoor advertising campaigns: Advertising content must be honest, accurate, clear, and not cause damage to producers, traders, and consumers. receive advertising. In terms of language, advertisements must use Vietnamese, except for some cases stated in the 2012 State Law on Advertising.
- Article 28 Advertising on digital screens (Led, Lcd, Frame): Billboards on digital screens must not emit sound and must comply with local regulations.
Billboards use led light effect without sound
8.2 Factors affecting the effectiveness of outdoor advertising
The factors that will affect the effectiveness of an outdoor advertising campaign are:
- Weather: is an indispensable factor for outdoor advertising. Rain, sun, wind, storm… experiencing all kinds of weather can cause peeling and peeling of billboards.
- Location of outdoor billboards:
- The viewing angle and direction must be suitable for the audience, there must be no obstacles affecting the ability to observe the advertisement…
- Two-way roads: using billboards on both sides of the road will help consumers see many times and bring efficiency.
- Traffic lights: the red light stop is also a suitable place to place outdoor billboards because the stopping time of the red light is enough for consumers to observe around and follow the billboard.
- Traffic speed: on roads with frequent traffic jams, it has been shown to have higher advertising effectiveness. Since stopping for traffic is like stopping at a red light, consumers have plenty of time to look at the billboard.
- Surrounding area: installing billboards at the right location for the target customer will help promote consumer purchases and bring higher profits.
- Producing outdoor billboards with suitable types, sizes, and colors.
- The content of outdoor billboards must be short, concise, and meaningful.
- Contents of outdoor billboards: short, concise, meaningful.
Choosing a densely populated place for the best advertising effect
8.3 Some other notes when implementing the campaign
AIT Group will help you pay attention to some issues when deploying the most successful outdoor advertising campaign, namely:
- Surveying, researching the location accurately to choose the most suitable location.
- The time of appearance of outdoor advertising is also a factor to be studied.
- Choosing the right firm for your business will help you save more money and improve advertising efficiency.
- The permission of the local government, where to install billboards is also a point to note.
- Cooperation with other advertising agencies will also bring new, creative and more diverse designs.
Outdoor billboard made by AIT
All of the contents above are a summary of AIT Group to answer the question of what outdoor advertising is. Hope the article has helped you better understand this type of advertising. Currently, AIT Vietnam is providing a package of outdoor billboard design and installation services. If you have a need to use the service, please contact us via website aitvietnam.com!
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