What is a roadshow? All about the organization of the Roadshow
Do you want to ask questions? What is a roadshow? The most popular form of roadshow today? The following article AIT Group will help you answer these questions and provide more information about the pros and cons when applying the roadshow event format. Check out the article now!
1. What is a Roadshow? Features of roadshow
The roadshow is a traveling show on the street to promote the company’s products and brand. This is one of the communication strategies that businesses are currently very fond of and using. Roadshow has the ability to create a high promotional effect when attracting the attention of passersby and making them deeply remember the business name.
What is the roadshow program?
A roadshow program will have the following characteristics:
- There is the participation of a large number of roadshow personnel. All roadshow staff will wear uniforms so that customers can identify the business brand.
- Roadshow’s staff can use means of transportation such as bicycles, motorbikes, etc. These vehicles are decorated in sync with each other in terms of colors, images…
- Roadshowthere are publications, media items to promote products and brands banners, posters, etc.
- Some roadshow programs use singing and dancing performances to attract the attention of passersby. In addition, the company also distributes leaflets, vouchers… to increase the effectiveness of the promotion.
- RoadshowUsually takes place quite short, so the advertising campaign needs to be done thoroughly and impressively to attract the full attention of people around.
- Organizing roadshow advertising is quite expensive because the program has to go through many stages of organization.
2. Popular forms of roadshow today
2.1 Roadshow walking
Roadshowwalking is a form of on-site media event. The staff will wear uniforms and introduce products and services on site. Walking roadshows are often held in crowded places to use exciting activities to attract people’s attention.
The walking roadshow of the phone shop
The walking roadshow event of VTV Cab
2.2 Bike Roadshow
RoadshowBicycles use a large number of beautifully decorated and impressive vehicles moving on the street to promote the products and services of businesses. The form of bicycle roadshow used by companies is very popular because of its convenience and does not pollute the environment.
Samsung bike roadshow event
Samsung bike roadshow event
2.3 Cyclo roadshow
RoadshowCyclo is more unique than other forms because this type of vehicle is used quite rarely. Cyclo roadshows are often held in big cities and places with strong tourism development such as Hoi An, Nha Trang, etc. to be able to reach potential customers who are tourists.
Roadshow program to promote tourism in Hoi An
Cyclo roadshow event to promote tourism
2.4 Motorcycle Roadshow
This is a form of roadshow favored by many businesses because motorbikes can move faster and farther. This method is suitable for long-term campaigns because the motorbike roadshow will help the business’ image to be widely covered. From there, customers will recognize your brand better.
Roadshow program promoting motorbikes
Vietnam Post’s motorbike roadshow event
2.5 Car Roadshow
This form of roadshow will use 4-seater cars, 7-seater cars, convertibles, etc. Banners will be affixed to the body of the vehicle and the convoy will parade around the streets. In addition, the car also has large advertising banners attached to promote the image more effectively.
2.6 Truck Roadshow
Similar to cars, truck roadshows also make a strong impression on passersby thanks to large billboards on the bodywork. With a large number of trucks, the promotion of the brand image will become much more effective.
The car roadshow program of the Ninja brand
Shell’s roadshow event
The truck roadshow of Technology-age Groceries
2.7 Luxury roadshow car 45 seats
The luxury roadshow 45-seat car is sealed with advertising decals, so the car attracts all the attention of passersby. You can do a luxury roadshow like a tour through Vietnam to bring the brand across the country.
Roadshow 45-seat car of Duc Viet Sausage
Luxury roadshow 45-seat car of Decimal
2.8 Roadshow double-decker bus
RoadshowDouble-decker buses are now applied. Advertising decals will be pasted on the body of the car like a 45-seat luxury roadshow. That’s why the car parade will attract everyone’s attention.
Boss Baby’s bus roadshow event
Roadshow of Vincom’s double-decker bus
2.9 Roadshow mobile LED screen
LED screens project the TVCs that will be attached to the truck. These screens are equipped with modern technology, so they have high brightness and definition. Ads will be displayed multiple times to maximize the effectiveness of the roadshow.
Roadshow LED screen of T Mobile
Mc Donald’s mobile LED screen roadshow event
2.10 Creative Roadshow
The more unique and novel the roadshow ideas are, the easier it will be to impress passersby. Businesses can refer to the idea of using 3D mockups to make the roadshow more interesting.
Bain’s creative roadshow
Creative roadshow
3. Which audience or businesses is the roadshow program suitable for?
The roadshow is a communication method suitable for most fields because it attracts people’s attention and stimulates their curiosity about products and services. Roadshow program is often used in the fields of telecommunications, banking…
Which audience or businesses is the roadshow program suitable for?
Roadshowhelp businesses communicate better brand and product images. In addition to communication purposes, roadshows are also used for community propaganda campaigns such as blood donation programs, tree planting festivals, environmental protection campaigns, etc.
4. What are the pros and cons when organizing a roadshow?
4.1 Advantages
Currently, the roadshow is a very popular communication method used by businesses because it possesses many outstanding advantages such as:
- Roadshowhighly flexible can be organized at any place and time of the year.
- A roadshow is a form of communication for all types of businesses from goods to services, suitable for all needs of businesses.
- This is an advertising channel that has the ability to attract the attention of customers very high because of its uniqueness, novelty, and deep impression on the minds of customers. Businesses can use roadshows to promote new products or brand positions for the company.
What are the advantages of a roadshow?
4.2 Cons
Besides the advantages, a roadshow still has disadvantages such as:
- The cost of implementing this advertising campaign is relatively high. Businesses need to determine the exact number, time, and location of this campaign and ensure that the event will not be interrupted when organizing.
- Process outdoor event organization is easily affected by many external factors such as weather, traffic situation, etc.
- Roadshow vehicles move slowly and are quite close to each other, so they can be dangerous in traffic.
- The procedure for implementing a roadshow campaign is quite complicated. Businesses need to choose reliable agencies and support in all aspects so as not to break the law.
What are the disadvantages of roadshows?
5. Roadshow event organization process
Roadshowusually held in busy streets to attract the attention of passersby. A roadshow program will follow the basic process as follows:
- Plan the roadshow in as much detail as possible. The plan will include the idea, location, time, and route of the roadshow.
- Enterprises apply for a roadshow event permit from the Department of Culture, Sports and Tourism.
- Recruit staff and arrange the personnel who will participate in this campaign.
- Prepare accompanying vehicles and supporting items.
- The staff needs to have coordination during the roadshow to support and promptly respond to incidents and arising situations.
Roadshow event organization process
6. Quotation for organizing a promotional roadshow
RoadshowThere are many forms of organization with different cost levels. To know the exact cost of organizing an advertising roadshow, please contact AIT Group immediately via hotline 0983 027 448 or 0913 318 464 to get a quote from our staff. Event quote details!
7. Advertising roadshow organization service of AIT Group
With more than 25 years of experience in the field of event organization, AIT Group is confident to provide customers with the most professional and quality Roadshow program. In addition, the Roadshow programs we organize are suitable for the products, services, and budgets of each business.
Celebration and launch of Piaggio’s 1 millionth car organized by AIT Group
The iconic 10 year Piaggio event organized by AIT
Here are some of the strengths of the business:
- AIT is one of the few units that can provide a package roadshow from A – Z.
- Always bring to customers the most unique and impressive roadshow programs.
- The staff is experienced and always ready to help customers enthusiastically and quickly.
Contact information:
- Address: 5th floor – AIT Group Building, 109 Tran Quoc Hoan, Dich Vong, Cau Giay, Hanoi
- Factory: Kim Chung, Hoai Duc, Hanoi
- Website: https://aitvietnam.com/
- Email: aitbuilding@aitvietnam.com
- Hotline: 0983 027 448 – 0913 318 464
8. Experience in organizing a PG to run an effective roadshow
To organize an effective roadshow program, businesses need to emphasize uniqueness and novelty to attract the attention of passersby. Businesses can also combine more online forms to make their product and brand promotion campaigns more effective and feasible.
Hopefully, the above article will help you understand what a roadshow is and how to organize these programs effectively. If you have any questions about the roadshow or need assistance with the organization of the event, you can immediately contact our consultant team. AIT Group via hotline 0983 027 448 or 0913 318 464. Our staff is always ready to assist you at any time!
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