What is a poster? How to distinguish between posters and advertising panels?
Are you looking to learn what is a poster? How to distinguish between posters and advertising panels? The following article AIT Group answers the above questions and introduces you to today’s popular posters. Let’s follow along now!
1. What is a poster?
Poster (French: Affiche – Vietnamese people are used to reading it as Poster) is a form of media publication with large size, high aesthetics and designed by specialized methods and mounted at various locations. specifically to convey information to the audience.
Poster is a publication that promotes information about events, products or propagates a message (Artwork)
Posters are often presented briefly so that viewers can grasp the important information that the business wants to convey. When designing, posters often use bright colors, related to the company’s product or brand to increase awareness and competitiveness in the market.
You can use many different materials to make posters. Here are some of the materials that customers choose the most:
- Paper: Paper is preferred because of its reasonable cost and ease of construction Hiflex Tarpaulin; Often chosen for outdoor poster printing because of its good heat and water resistance.
- PP Decals: PP decals are very popular in printing because of their good ink adhesion and clear printing colors. In addition, PP decals covered with foamex are also popular poster printing methods because of the durability and high aesthetics of these two materials.
2. Types of popular posters today
2.1 Promotional posters
Advertising posters are used to convey product information to people. This type of poster has an eye-catching design and is often placed in front of public spaces such as shops, supermarkets, commercial centers…
Advertising posters are often placed in public spaces (Artwork)
2.2 Propaganda poster
In addition to advertising posters, propaganda posters are also widely used. This type of poster is often used to propagate social content such as 5K propaganda against Covid, traffic safety, environmental protection, green-clean-beautiful…
5K message propaganda poster (Illustrated image)
3. How to distinguish posters and advertising panels
3.1 Intended use
The purpose of using posters and billboards is clearly different:
- Advertising panels are often used to promote products and services of businesses.
- Posters are used to propagate an issue or introduce upcoming campaigns and events.
Posters are often used to propagate campaigns and upcoming events (Artwork)
3.2 Design
The differences in the design of posters and panels are:
- Pano’s design will help you convey your message through vivid images. Content on Pano will usually have no more than 7 words.
- The design of the poster will often have specific quotes or instructions about a certain issue. In addition, people often add information such as time, location, contact information … on the poster.
The design of the poster will often include a quote or instructional information (Artwork).
3.3 Places of advertising
The placement of the poster and the Pano is also different:
- Pano will often be hung high in densely populated places, busy urban areas, with many pedestrians, at traffic junctions, on national highways, etc.
- You can put the poster anywhere but not hanging on high like Pano. Posters are often placed on sidewalks, footpaths, bus stops, etc.
The poster board is usually placed in a low position, not hung on high like the advertising Pano (Illustration image)
3.4 Dimensions of each type
The size of the two forms of advertising billboards and posters also has different points:
- Pano usually has a very large size so passersby can still clearly see the information and content written on the billboard even at a distance.
- Posters are smaller and limited in size.
Posters are often small in size, so the information on them is also limited (Artwork)
Above is all information about what is a poster and how to distinguish between it and advertising Pano. If you have any questions about the poster or need assistance with the design and construction of advertising signs, you can directly contact AIT Advertising Company via hotline 0983 027 448 or 0913 318 464. Our team is always ready to assist you at any time!
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