Organize press conference to launch the product with a package process
Organize press conference to launch the product is an activity that is becoming popular in large enterprises today. This is an activity to improve the reputation of the business and increase revenue for newly launched products. To learn more about this activity, please visit the following article of AIT Group!
1. Why hold a press conference to launch a product?
A new product launch press conference is a way for businesses to connect their products with the media and customers. This is an event that brings a lot of meaning to businesses, contributing to increasing brand awareness as well as allowing products to reach the market. In addition, this event also helps businesses attract and make a good impression on the media and their potential customers.
Why hold a press conference to launch a product?
2. The 8-step process of holding a product launch press conference
To successfully organize a press conference to launch a new product, it is necessary to go through many steps. Here is an 8-step process that you can refer to:
2.1 Step 1: Choose a venue for the press conference
You need to pay attention to choosing a location suitable for the size of the event, with convenient traffic for moving. In addition, the venue must also meet technical requirements such as sound, light, supporting tools…
Press conference venue
2.2 Step 2: Prepare documents for the press conference
Prepared documents must meet two conditions: clarity and science. Only then, when attending, guests and delegates can keep track of the information that takes place at the ceremony. In addition, you should distribute documents in sections to avoid the situation that reporters already have enough information to attend the entire press conference.
2.3 Step 3: Time of the press conference
You should arrange the duration of the press conference from 90 minutes – to 120 minutes, do not let the press conference be too short or too long. In addition, the morning is the right time to hold a press conference. In addition, you should also avoid holding events in the afternoon and on weekends.
2.4 Step 4: Invited guests to attend
In invitations sent to reporters, guests should show courtesy and formality in sentences. In addition, the information recorded in the card must be full of elements such as The subject of the event; venue and time of organization; participants. One day before the press conference, you should call the guests to confirm their presence as well as remind them of the time and location of the event.
Guests attending the press conference
2.5 Step 5: Personnel participates in the press conference
The number of personnel to be prepared should be based on the size and tasks in the press conference. In addition, it is necessary to ensure that personnel has professional skills and the ability to handle situations arising in the meeting.
2.6 Step 6: Equipment
To prepare well for the press conference, you should choose a reputable event service provider company to provide the necessary equipment for the press conference. Besides, you also need to assign the right personnel to manage the equipment.
2.7 Step 7: Work with MC, the speaker first
When choosing MCs and speakers, you should choose people with good professional skills, suitable for the nature of the press conference. In addition, the party should also organize a meeting for the MC, the speaker to conduct a pre-review of their work. From there, you can provide feedback to improve their presentation as well as guide them on how to solve problems that may arise.
2.8 Step 8: Conduct the press conference
You should arrange for the organizers to arrive at least an hour before the start of the press conference to check the steps and complete the preparations. After finishing, please give your guests the most sincere and profound thanks. Finally, you can give souvenirs (if any) and see the guests off.
3. Scenario sample for holding a product launch press conference
The program script is an important factor determining the success of the press conference. Below is a sample product launch press conference script that you can refer to.
| Programme | Content |
| Welcoming guests | – An employee stands at the gate to welcome and guide guests to park their cars and go to the hall – Staff at the front desk record guest information and set flowers (if any) – An employee stands at the entrance hall to greet and guide guests to their seats |
| Opening | – Opening performance (should choose lion dance to have a lively atmosphere) – MC introduces the reason for the press conference – Host introduces delegates and guests – MC introduces business representatives to the podium press conference opening |
| Product introduction | – The presenter introduces features and highlights of new products to attract listeners |
| Let guests experience the product | – MC invites guests to try out, state their feelings about new products – Can give evidence and conclusions to confirm the effectiveness of the product |
| Answer questions, interview | – The MC can invite customers and journalists to ask questions related to new products – Note: the representative to answer must be appointed in advance, prepare and learn well about the product and business Karma |
| End program | – Giving souvenirs (or flowers) to guests to attend – Company representative sends thanks and gratitude to guests to attend – Goodbye guests |
4. AIT Group – Professional product launch press conference organizer
AIT is a leading prestigious Commercial and Industrial Advertising company with more than 25 years of experience in Hanoi. With its professionalism and quality, AIT has carried out many projects for leading companies such as the Press conference to launch Song Hong Steel Company, press conference to announce the establishment of the Association of Motorcycle Manufacturers in Vietnam. Vietnam…
Coming to AIT’s services, you will get the following benefits:
- Enthusiastic, highly qualified staff with detailed, free advice
- Support to build the whole plan in detail
- Provide customers with quality venues, events and conferences
- Satisfy all customer requirements
- Advanced and modern equipment system
- Help customers choose the required musical performances
- Solve problems that arise when organizing events and seminars
AIT Group – Professional product launch press conference organizer
Contact Information:
- Address: 5th Floor – AIT Group Building, 109 Tran Quoc Hoan, Dich Vong, Cau Giay, Hanoi
- Factory: Kim Chung, Hoai Duc, Hanoi
- Website: https://aitvietnam.com/
- Email: aitbuilding@aitvietnam.com
- Hotline: 0983 027 448 – 0913 318 464
5. Process of holding product launch press conference at AIT
Organize press conference to launch the product‘s a job that requires careful preparation. Therefore, to ensure a successful press conference, you can refer to the procedures below:
- Develop a detailed plan for the press conference
- Prepare the program script
- Choose the time and place of the event
- Apply for a license to organize the program
- Prepare the list of guests, media agencies to attend the press conference
- Prepare documents for the press conference
- Carry out preparation and construction
- Hold a press conference
Press conference to introduce new products
6. Quotation of the press conference program to launch package products at AIT Group
The cost for the press conference to launch the packaged product will depend on the size of the event. In addition, with different requirements of customers, this cost will also change. Therefore, for more detailed pricing, please contact AIT via hotline 0983027448 – 0913318464.
Organize press conference to launch the product is an effective way to help businesses get closer to consumers. Above is all the information, processes as well as service provider of the press conference that you can refer to. If you need more advice or information about the service, please contact AIT Group right now!
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