Home » News » Opening organization a package for shops, companies, showrooms

Opening organization a package for shops, companies, showrooms

Ngày đăng: 26/02/2022

The opening organization is an activity that marks the beginning of an enterprise or organization. A good start will give customers an impression and interest in your store. So what is the process of organizing an opening event like? Which unit should I choose to hold the opening ceremony? AIT Group is the name that you should consider. Let’s see!

1. What is the opening event?

Opening event (grand opening) is one of the important events marking the establishment and launch of stores, companies, and brands. During the opening ceremony, there is usually a lion dance to ward off bad things and the ribbon cutting to bring good luck to the business. In addition, the communication of this event is very strong, helping businesses reach and find many potential customers.

Opening ceremony

2. The process of organizing a package opening ceremony

Through the opening organization, businesses can promote their brands to customers. However, to have a successful ceremony, you need to organize it according to the following process:

2.1 Brainstorming ideas and building themes for the opening ceremony

Based on the purpose of the event, the target audience, the number of guests, etc., you have to come up with ideas and build the theme of the opening ceremony accordingly. These factors will help businesses orient their goals to attract the attention of attendees, and at the same time promote the brand.

Brainstorm ideas and build a theme for the opening ceremony

2.2 Prepare a detailed timeline

Preparing a detailed timeline will help you have a successful grand opening. To make a good timeline, you need to base on the investment budget that the business has set out, from which to build the most appropriate and accurate items and spending plan.

Prepare detailed timeline

2.3 Prepare program content for the opening ceremony

Creating program content for the thoughtful opening ceremony will help businesses get the best image in the eyes of customers. To do this, you need to build content in a unique, impressive, and unique way. For example, you can intertwine a game with questions related to your business to help customers remember the grand opening more.

Up program content

2.4 Prepare materials for the ceremony

To make the ceremony go more smoothly, you need to prepare the following items:

Prepare and complete the procedures for applying for permission to hang banners at the Department of Culture and Tourism.
Design banners, print, and distribute invitations.
Draw an overall diagram of the organization area as well as the items to be decorated.
Make a guest list.
Survey the venue of the ceremony

Prepare items according to the timeline for the opening ceremony

2.5 Conduct the opening ceremony

To conduct the opening ceremony, you need to do the following things:

Decorative Setup
Decorate the outside area such as hanging flags, banners…
Complete the welcome gate area.
Organizing area: Most of the time, canvas houses, carpets, stages are installed…
Decorate and prepare the party area.
Clean.
Conduct the content of the ceremony.

Prepare before proceeding

Receptionists must be experienced and professional in handling situations. In addition, they also have to be agile and have good looks, wear business uniforms to welcome guests. Next, the ceremony will be held in the following order:

The ceremony started with a lion and dragon dance.
The repertoire and games must be unique and engaging.
Introduce the purpose and meaning of the ceremony.
Introduce the delegates and invite business owners to speak.
Continue to perform opening ceremonies such as ribbon cutting.
The receptionist sees guests off and can give gifts (if any).

Conduct the opening ceremony

2.6 End of the opening ceremony

After finishing the opening ceremony, you need to clean up the venue, the equipment to return the premises to the business, and the locality. Through all of the above processes, you can know that a unit specializing in organizing a full-service grand opening will include tasks such as ideation, design, planning, etc.

End of the opening ceremony

3. Detailed sample of the script for the opening of a store or office

Below is a sample of the most basic office and store opening scenario. You can refer to and rely on the template to make better content.

Conduct the opening ceremony at the right time that the business owner has set.
The receptionist welcomes guests and directs them to seats.
Performance of lion and dragon dance performance.
Then introduce key partners and leaders in the opening ceremony.
Show a short video about your business.
Invite business owners or company representatives to speak.
Conduct the ribbon-cutting ceremony, open the congratulatory champagne.
Enjoy musical performances.
Party use.
Give gifts to guests (if any).
Closing the opening program.

Scenario sample for organizing a detailed store and official opening ceremony

4. Items needed in the opening event

When creating the content of the opening organization, you need to make sure to list all the requirements and tasks to avoid possible risks. Here are the must-have items in the grand opening event that you need to keep in mind.

4.1 Equipment required

Depending on the size of the opening ceremony, the amount of equipment may vary. But basically, every event needs to have the following equipment:

Sound, light.
Stage, backdrop banner, standee, and banner.
Tables and chairs for VIP guests and delegates, samples of bow ties and chairs.
Speech podium, flowers, congratulatory flower baskets.
Truss house frame, umbrella to cover rain and sun according to the weather of the day of the organization.
Stage decoration with dried flowers, balloons.
The opening set of ribbon cutters, industrial fans, steam fans, air conditioners, seasonal heating plants.
Puppet, steam gate or formed greeting.
Red carpet, stage.
Display devise.
Security fence, stainless steel lane fence for VIP guests.
Electric fireworks create the most points when cutting the opening ribbon.

Equipment needed

4.2 Personnel team

Human resources are one of the most important items when organizing opening a package. However, the number of people is more or less depending on the size of the ceremony. Basically, the staff includes:

Male or female MC.
Dance group, singer, receptionist, and model.
Photographer and videographer.
Dragon lion dance team.
Drum dance group.

Professional staff

4.3 Simple and elegant light party

Adding a light party to the opening event will help the business give a good impression to the participants. Light parties can be tea parties, savory buffets to entertain guests and partners in the ceremony.

A tea party is suitable for businesses who love lightness but luxury.
The salty party is also a good choice if you want to connect and exchange with customers and partners.
Wine is also a luxurious drink, suitable for the organizing opening.

Simple and elegant light party

5. How to organize a feng shui opening event

Today, there are still many businesses that believe in horoscopes to celebrate their grand opening. Here’s how to conduct a feng shui ceremony that you should know:

5.1 Choose the date of the event following feng shui

According to the horoscope, the date and time are some of the important factors that can affect the ceremony as well as the business later. Therefore, you need to choose a suitable date with feng shui to hold the opening organization. You can look it up on the calendar, the internet and perform the following steps:

When searching needs to avoid bad days.
The day must not conflict with destiny.
Based on the good – bad stars, the date selection must have many Dai Cat stars. Besides, you should avoid days with Dai Hung star.
Truc, Stars of the octagon must be good. Truc Khai, Truc Kien, Truc Binh, Truc Man are good.
Consider whether the dates are Zodiac or Black Days. After choosing a good day, then you should choose the Zodiac time to get off to a good start.

Choose a date to hold the event following feng shui

5.2 Preparing the ceremony tray and opening vows

Depending on the region, the opening ceremony tray has different dishes and offerings. For the most part, according to Vietnamese feng shui, a ceremony tray usually has a tray of five fruits, flowers, incense, incense, candles, sticky rice, beans, white porridge, gold coins, golden boat, offering paper, betel nut, and areca. , tea, confectionery, set of lotus flowers, rice, boiled chicken, a glass of incense.

Prepare the ceremony tray

6. Experience in organizing a successful opening ceremony

It is not enough to have a successful grand opening. Therefore, you need to cultivate as well as learn from experts about the experience of organizing events. Here are the experiences of AIT that you can refer to:

6.1 Set detailed ceremony goals

A successful grand opening ceremony will always have clear organizational goals. Because having a goal will help you try harder. Listing and setting detailed numbers will help you estimate and reserve the number of goods imported and sold. In addition, setting goals also helps you control the number of potential customers, increasing brand awareness.

Set specific goals

6.2 Attract with many minigames, parties

Offering free food and drinks or giving gifts is one of the ways to attract customers on an opening day. This will be a very reasonable job if your store is a restaurant, bakery, everyone will participate enthusiastically.

Attract customers with a light party

For the opening ceremony not to be boring, you should organize minigames to give gifts to customers: Dial numbers, sweepstakes, etc. In addition, you can give small gifts such as keychains, balloons with business logos. Karma. This will help spread the store brand and create a strong impression in the minds of the participants.

6.3 Spend a lot of time preparing

Spending a lot of time on preparation will help you avoid mistakes as well as risks when opening a store or business. Note, you need to prepare the following things early:

Contact the opening event organizer (if hiring services).
Prepare gifts, food, and drinks early according to the listed timeline.

Spend a lot of time preparing

6.4 Invitation to attend

According to experts, a beautiful invitation card is also a factor that creates the success of the opening ceremony. The contents of the invitation must be short, complete, and concise. That will make customers have a good impression of the business. In addition, the invitation card needs to be designed uniquely and succinctly to attract the attention of guests before the opening ceremony.

Invitation to attend

6.5 Using the budget properly

According to the advice of experts, businesses should use 20% of the marketing budget of the first year for the opening ceremony. This cost is just enough for marketing during the event as well as in the future operation period. Besides, you need to use the budget flexibly, in accordance with the actual situation of the store.

Reasonable use of budget

7. AIT Group – The unit that specializes in organizing the opening of packages for companies, offices, and stores

With more than 25 years of operation and development with the mission of “Shining your brand”, AIT Group has grown continuously and become the leading advertising and media company in Vietnam. We are proud to be evaluated by many customers as the best quality package opening organization.
The following are outstanding projects implemented by AIT that you can refer to:

Inauguration ceremony of Red River Steel Factory

Groundbreaking ceremony of AES wastewater treatment plant in Thanh Chuong – Nghe An

Groundbreaking ceremony for road project 398B

AIT Group has always been trusted by customers and signed important projects. The outstanding advantages that our services bring are:

Free consultation to organize the opening package for customers.
Build and create a detailed timeline for the entire program.
Provide beautiful venues that match the objective nature of the ceremony.
Respond properly and fully to customer requirements.
AIT has a team of professional and experienced consultants who will help you have a successful grand opening.
Availability of modern and quality equipment.
The team of technical and reception staff are trained according to international standards and have many years of experience in the field of event organization.
Consulting on the selection of welcome items, parties, minigames, and gifts for customers.
Handling problems arising in the opening ceremony

8. The process of organizing the store opening program at AIT Group

The process of organizing a store opening program at AIT Group includes the following steps:

Receive and exchange specific information about the opening ceremony.
Conceptualize preliminary programs and scenarios for spatial surveying, measuring dimensions.
Detailed quotation through Excel for each item.
Make contracts, purchase orders and sign when both parties have agreed.
Plan and execute event preparations.
Organize the program according to the scenario and handle the situations that may occur in the program.
At the end of the program, report on the closing ceremony and make payment according to the contract.

Contact Information:

Address: 5th Floor – AIT Group Building, 109 Tran Quoc Hoan, Dich Vong, Cau Giay, Hanoi
Factory: Kim Chung, Hoai Duc, Hanoi
Website: https://aitvietnam.com/
Email: aitbuilding@aitvietnam.com
Hotline: 0983 027 448 – 0913 318 464

Above is all useful information about the opening organization. AIT Group hope readers will have more knowledge as well as make a decision to choose the right event organizer. If you have any questions or want to book a service at AIT, please contact the hotline 0983.027.448 – 0913.318.464.

5 1 vote

Article Rating