New product launch keynote for leaders
You are writing a new product launch keynote for leadership but don’t know where to start? So take a look at the following content right away, AIT Group will help you understand the basic layout of a keynote in a product launch event. At the same time, we will also provide you with detailed speech samples for your reference. See now!
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1. the Basic layout of a new product launch introduction
1.1 Introduction
The opening part of the speech organizing events to introduce new products is the core part to show the leader’s respect to the guest. In addition, this part also arouses emotions and curiosity for the guests and brings an eager atmosphere for the new product launch. Things that a complete introduction should include:
- Greetings: The opening of a speech must be a greeting to all guests present at the new product introduction ceremony. After that, a brief introduction about yourself such as name, position, and role in the business.
- Introduction about the business and overview of activities in the launching ceremony: In this section, you can mention the process of formation and development as well as the mission, goals, and vision of the business in the past few years. next year. Besides, you also need to mention the achievements of your business in recent years.
The introduction of the new product should be brief to intrigue the audience (Artwork)
>>>> For more information: Service holds a press conference to launch the product with a packaging process
1.2 Deployment part
This is the official section for you to provide official information about your business’ products. Things to pay attention to in this section include the purpose and meaning of the product launch ceremony. In this section, you should mention the formation process and the meaning of this newly launched product.
- Product description: You need to provide specific information about the upcoming product such as product number, product use. If the product is an upgrade, you need to mention the salient features and advantages of the new product.
- Product strategic orientation: Besides product introduction, product strategic orientation also needs to be mentioned. To get the details for this section, you need to answer questions like: Who is this upcoming product for? Target customer portrait? What are the company’s expectations about the product?
- Special offers for agency and retail customers: One of the effective ways to promote newly launched products is to open promotions. In particular, during the launch ceremony, in the keynote, you should mention the exclusive offers for resellers. The purpose of this is to help stimulate resellers to invest in the company’s new product.
- Call for cooperation: Besides stimulating demand with price, you also need to call for cooperation from business partners. In this section, you should mention the benefits of both parties when participating in cooperation, thereby helping to increase the company’s reputation and attract more new customers.
The implementation part should mention the formation process and the meaning of the new product (Artwork).
>>>> Read now: What is Product Launching? How to launch a new product effectively
1.3 Conclusion
At the end of one of your speeches, you need to mention your commitment to your customers. At the same time, you should also thank the guests for taking the time to come and attend the event.
2. Detailed Product Launch Speech Template
The example below can help you visualize in more detail a leader’s keynote on the day of a new product launch. Usually, the speech will be divided into 3 main parts: introduction, body, and conclusion.
- The opening part: The content of the opening part should have a full introduction of the topic and greetings from the Board of Directors. Besides, this section will also introduce the content of the party.
“Dear …..(name + titles of senior leaders present)
Dear agents, partners, customers, and reporters.
First of all, allow me on behalf of the Board of Directors and the entire staff of the Company…… send respectful greetings, best wishes, and sincere thanks to the leaders, guests, and guests. His precious time was present in the ceremony “…….” today.
Dear Leaders and all of you!
Company ….. was established in… and has experienced many ups and downs in the process of construction and development. We are proud and honored to have for ourselves important milestones in our career…… (state the achievements of the business)
Today’s ceremony is the beginning of the business plan with the theme ….. Through this ceremony, we would like to launch a new product ….. to consumers.
- Content: This part is considered the lifeline of the entire speech, so it is necessary to ensure that all information is provided to everyone in a logical, concise, and most concise manner.
“Dear Leaders and all of you!
The product … is the heart of the entire team of the company’s brothers … have built together. Inspired by …., the creative brothers designed the product… with the style of…. matching people.”
Product…. Our products will not only bring you convenience in life but also create … for users. With the trust and love of our customers, the product… looks forward to receiving a warm welcome from everyone.”
Detailed introduction about specifications, features, models, selling prices, distribution policies, policies for agents…
- End of speech
“On this occasion, we would like to thank ….. (enterprises that assist in assembling and manufacturing products). Finally, once again, allow the company…. to send our deepest thanks to all of you, our valued guests and press agencies, who were present today to support our company. Wishing you all good health, happiness, and success. Thank you very much!”
The keynote plays an important role in the success of the product launch event
>>>> Discover: How to plan a successful new product launch in just 4 steps
I hope this article has helped you understand the basic layout of a new product launch keynote. If you are looking for a professional product launch event organizer, please contact AIT Vietnam immediately!
Contact information
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