What is Product Launching? How to launch a new product effectively
Do you want to know what launching products what? Want to see the most effective ways to organize a new product launch program today? Then let AIT Group answer for you through the article below. Besides, the following article will also provide you with notes when implementing a new product launch program. Let’s find out now!
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1. What is Launching? The role of launching new products
Launching can be understood as promoting, launching a certain product. With the aim of bringing products closer to consumers, launching is also a form of helping businesses receive customer feedback. Besides, launching also contributes to creating motivation, helping businesses develop more in the market.
What is Launching? The role of launching new products
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2. Stages of introduction, new product launch
In general, launching seems quite simple, but in fact, this work has to go through many complicated stages.
2.1 Stage before new product introduction
At this stage, businesses will use media to arouse curiosity and excitement for customers about new products. This will help to bring the brand image as well as information of new products closer to consumers, creating a more effective corporate identity effect.
Stage before new product introduction
2.2 Product launch stage
This is the stage where businesses should create conditions for customers to access products. This experience can be through many forms such as product trial programs, holding a press conference to launch the product… Through these events, consumers will have more knowledge and confidence in upcoming products.
Product launch stage
2.3 Post-launch phase
During this stage, businesses need to maintain a level of customer interest in the new product. By building appropriate communication programs and product information, businesses will always be able to reach customers. In addition, you can also organize activities to connect customer engagement with new products.
Post-launch stage
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3. Plan to launch new products with effective customers
3.1 Select product name
The name will be the element associated with the product from the time it is produced to the time it is put into consumption in the market. Therefore, you should build a simple, easy-to-pronounce product name that can make a strong impression for customers to easily remember. In addition, the name must also carry a certain meaning, specific to the properties of the product.
Select product name
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3.2 Design your own brand
A private brand will contain images and logos specific to the business. You can design your brand identity through expressing colors, languages, images… on product packages, logos, advertising signs…
Design your own brand
3.3 Registering trademark copyright
Once you have completed a separate brand design for your business, you should proceed to copyright them to ensure the legitimate rights and interests of the business. In addition, the registration of trademark copyright will also help you avoid risks and easily resolve trademark disputes arising later.
Trademark Copyright Registration
3.4 Bringing products to live launch
Launching the product directly is an important step in the launch plan. However, launching will have many different forms as well as different implementation processes. Therefore, if you want a more effective launching plan, you can contact AIT via hotline 0983 027 448 – 0913 318 464 or website https://aitvietnam.com/ for more detailed advice.
Bringing the product to the live launch
3.5 Marketing on many different channels
Marketing is a factor that has a great influence on the effectiveness of launching new products. Therefore, you should build a specific and detailed marketing plan for the launch to be the most successful. Some communication channels that you can use are Facebook, Instagram.
Marketing on many different channels
3.6 Monitoring and evaluating the launching plan
After launching, in order to create a good impression as well as trust for customers, you should design a quality after-service care plan, ensuring the interests of consumers. In addition, monitoring and evaluating launching plans can also help businesses improve revenue and increase brand recognition.
Monitor and evaluate the launching plan
4. Note for businesses when launching products
Product launch is an important event in the development of a business. However, launching is not always effective. Here are some notes when launching that you can refer to make the new product launch more successful:
- Make sure the battle is properly mapped out
- Check the quality of new products coming soon
- Develop a product distribution plan
- Improve the professional level of the sales team
- Build technical documentation of the product
- Notice to all employees about a new product launch
- Follow up with customers’ purchasing process
- Customer feedback income
- Evaluate the success and failure of launching through certain indicators
Note for businesses when launching products
Through the above article, you must have grasped a lot of information about launching products. Hope the above knowledge will help you in the process of organizing a new product launch program. If you are in need of assistance in organizing a new product launch event, please contact AIT Group through the information below!
Contact information:
- Address: 5th floor – AIT Group Building, 109 Tran Quoc Hoan, Dich Vong, Cau Giay, Hanoi
- Factory: Kim Chung, Hoai Duc, Hanoi
- Website: https://aitvietnam.com/
- Email: aimbuilding@aitvietnam.com
- Hotline: 0983 027 448 – 0913 318 464
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