What is a large billboard? Features and pieces of information, notes to you should know
Large billboards are considered one of the most effective communication support tools, helping businesses reach a large number of potential customers. Through the following article, AIT Group will provide you with information about the characteristics and benefits of using large billboards. Let’s find out together now!
1. What is a large billboard? Features of large signboard
A large billboard is a type of billboard with a very large area of about 40m2 or more. This type of advertisement contains the message, promotional image of the product, etc., and is placed in crowded places. The material of the outdoor billboard is also selected flexibly depending on the terrain, interests, and requirements of the business.
The large billboards built by AIT Group are placed in a busy place
The characteristics of large billboards are:
- Classification: There are two common types of billboards: one-column large signs (Billboard) and wall-mounted billboards (Pano).
- Location: In order to reach many people, large billboards must be placed in a crowded, airy place with a wide view.
- Size: The sea has an area from large to very large, at least 20m2.
- Height: To ensure everyone can see, the minimum height of the sign is 5-10m (inner city) and from 8-15m (outside).
- Lighting: Lighting system with high-power metal luminaires to ensure billboards work at night. To make the sea stand out at night, manufacturers often attach a large-capacity lighting system to the sea.
- Time: Depending on the purpose and budget, the time for placing billboards will be flexible. Normally, the sea will be booked for a long term of 3 months or more.
2. Benefits of billboard advertising
Large billboard advertising has become popular and favored by brands because of the great benefits that the sign brings. Some of those benefits are:
- Attracting a lot of attention: Thanks to the large size, along with the easy-to-see position, people are easily attracted by the large billboards, thereby reaching the message of the advertisement.
- Conveying content: Due to owning a large area and reaching many customers, the message of the advertisement will be easily conveyed to customers. Besides, businesses can also design their own sea depending on the purpose.
- Reasonable cost: Most large billboards have reasonable prices compared to the level of message transmission 24/7. The costs of other advertising methods are often high but only work for a short period of time.
- Diversity of customers: This is a form of mass advertising that can reach customers in any segment.
Vietlott’s ads of AIT attract a lot of attention
3. Popular types of large billboards today
Here are 4 types of large signboards commonly used by businesses and companies today:
3.1 Billboards for outdoor advertising
Billboard is a type of free-standing billboard. The sign consists of a steel pillar buried deep under the concrete foundation and above it is an advertising frame. In terms of materials, billboards often use tarpaulins that do not fade over time and are durable in harsh weather conditions like Hiflex.
Large billboards
One-column billboards usually have a very large area and are placed in spacious places. In the inner city, the area of the Billboard is usually smaller because there is not much space. There are many types of stand-alone signs: 1 side, 2 sides… and often have more viewing angles than other types of Pano seas.
3.2 Outdoor billboard
Pano is a form of wall billboard designed simpler than Billboard. The sign consists of an iron frame attached to the wall and the sea surface is also often printed with Hiflex canvas. Thanks to its small size, outdoor advertising billboards are often prioritized to be placed in busy urban areas, thereby increasing the awareness of advertising.
The large billboards built by AIT Group are placed in a busy place
Because it is usually located in the inner city, the Pano Sea needs to comply with some city regulations. This billboard requires a license, a guarantee of safety, and aesthetics. However, the cost of wall billboards is usually cheaper than Billboard, suitable for small and medium businesses.
3.3 Trivision billboards
Trivision makes a difference as a dynamic ad that can deliver 3 different content at the same time. This type of billboard is the same size and shape as the Pano and Billboard on the street but is made of triangular prisms placed side by side and powered by an electric motor. Currently, in Vietnam, this type of large sign is not popular.
Trivision is very rarely used in Vietnam
3.4 Outdoor LED billboard
Led technology was born as a revolution of outdoor billboards. In terms of size and shape, this electronic billboard is similar to Pano, Billboard, Trivision. LED screen advertising is also favored by the eye-catching and vividness of the sea.
LED billboards attract all eyes made by AIT Group
4. TOP models of unique and creative outdoor billboards today
Let’s admire the most beautiful large signboards with AIT through the following content:
Outdoor Billboard produced by AIT Group
Song Hong Steel Billboard made by AIT
Billboard of Honda companion made by AIT Vietnam
Billboard Fenglu by AIT Group
Large billboards
Advertising Aqua in association with AIT Vietnam
Super attractive design of a 3D Winner X billboard made by AIT
Vidamco outdoor advertising panels of AIT Vietnam
Led screen at Vincom Pham Ngoc Thach of AIT Group
Advertising led screen at Lotte Mart made by AIT
5. The process of designing and constructing large billboards
The cost of each large billboard is not cheap, so you need to consider carefully from the preparation process to construction and installation to avoid unexpected things happening. This review process is usually done by the owner and the construction team.
- Topographical survey: You need to survey and evaluate the terrain that the customer wants.
- Evaluation of the foundation: This helps the construction team come up with a suitable plan to ensure the stability of the sea.
- Observe the direction of the wind, the direction of the sun: This is also an important thing to make the billboard more durable.
- Population density survey: The denser the residential area, the more large billboards can reach more customers.
The process of construction and installation of large billboard advertising boards
5.2 The process of designing large outdoor billboards
The content of the sign plays an extremely important role. Therefore, designing a beautiful and attractive signboard is also something you can’t help but notice. Marine design steps include:
- Design images and messages according to customer requirements to be eye-catching and appropriate.
- Foundation design and marine installation.
6. Quotations for outdoor advertising services with large billboards
The cost of large billboards depends a lot on the terrain, size, type of sign… If you want a big billboard in a busy, densely populated inner city, the cost of advertising will increase accordingly. Besides, the price of the sea also depends on the rental period and unique effects such as led lights, 3D mockups…
Billboard products of professional units – AIT
Currently, there are many outdoor advertising companies that produce floating, poor-quality signs. Therefore, you need to choose the construction unit carefully. You can immediately contact the hotline 0983 027 448 – 0913 318 464 of AIT Group – a professional billboard installation unit for a quote and dedicated advice.
7. Be careful when advertising your brand with large billboards
7.1 Selecting the location to place the large signboard
The criteria you need to consider to choose a suitable position are:
- Location: Locations such as the intersection, intersection, city center or on the highway are prime locations you should consider.
- Traffic: It is necessary to choose places with heavy traffic and many passersby to ensure that the ad reaches many people
Viewing angle: The viewing angle is also a criterion you need to focus on. Billboards with wide viewing angles will increase the number of people paying attention to the sea. - Sea density: To avoid being obscured or overshadowed by other billboards, you need to carefully study the density of the sea in the surrounding areas. From there, customers only focus on your signboard.
- Obstacles: Priority should be given to choosing a well-ventilated, easy-to-see location so that people can easily pay attention to the ad.
- Traffic lights: The sign should be placed near the traffic light, because during the stopping time of the red light, pedestrians can approach the sign, increasing the visibility of the advertisement.
Billboards should be placed at intersection 4, intersection 5
7.2 Content design for large outdoor billboards
To achieve effective advertising, you need to pay attention to the following content notes:
- Short message, easy to remember.
- Simple, attractive image.
- The font size is large and easy to see, making sure people from afar can see it.
- Avoid choosing colors that have no accents, poor contrast.
- Only important messages and information should be put into the sign.
7.3 Installation and construction techniques for a large billboard
Construction and installation are extremely important to process. For this step to be convenient, we need to note the following:
- Durability: Outdoor billboards are often placed in a location where many people pass by. Therefore, it is necessary to make sure that the signboard is constructed firmly, ensuring the safety of everyone.
- Lighting system: You should install lighting systems to ensure people can still see the sea at night. However, be aware that electrical leakage can be dangerous.
7.4 Quantity and duration of large billboard advertising
The longer the active period, the higher the number, the better the ad’s effectiveness. This helps maintain the brand’s identity, ensuring the frequency of customer access. However, deploying large billboards for too long will put pressure on costs. Therefore, you should consider flexibly the number and time of advertising.
Outdoor advertising billboards made by AIT
7.5 Laws and regulations regarding large billboards
Since most large billboards are located in inner cities and high traffic areas, advertising should comply with city regulations. These regulations include the size, height as well as assurance of fine customs and traditions… Besides, you also have to apply for a permit from the Department of Information and Culture to be able to construct the sea.
8. AIT Group – Professional installation and rental of large billboard advertising
Large billboards are always a popular choice for many businesses because the communication efficiency is very high. However, the cost of this type of advertising is often expensive, so you need to consider choosing a reputable construction unit. One of the reputable advertising sign production companies you can refer to is AIT Group.
AIT Group has been one of the leading advertising agencies in Vietnam for over 25 years. AIT is proud to be the first unit in Vietnam to build a production line for high-class chrome-plated logos. In addition, we also own a nationwide system of outdoor billboards.
Professional large billboard advertising installation and rental unit
We are committed to providing customers with quality signs, on schedule, and with a long-term warranty. The advertising company is one of the few units with advanced production lines, creating the most high-class advertising signs. Besides, the business also has a lot of experience in working with state agencies, so it is always guaranteed about licensing.
Contact Information
- Address: 5th Floor – AIT Group Building, 109 Tran Quoc Hoan, Dich Vong, Cau Giay, Hanoi
- Factory: Kim Chung, Hoai Duc, Hanoi
- Website: https://aitvietnam.com/
- Email: aimbuilding@aitvietnam.com
- Hotline: 0983 027 448 – 0913 318 464
Hopefully, the above article of AIT Group has helped you to know more information about large billboards. If you have a need to advertise large billboards, please contact us immediately via hotline 0983 027 448 – 0913 318 464 for advice!
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