What do you need to prepare to open a store? Organizational experience
Are you having trouble preparing? Grand opening shop? So let’s learn with AIT Group the preparation steps for the opening through the following article. In addition, we also provide you with successful opening ceremony experiences. Let’s find out now!
1. Opening a store need to prepare what?
1.1 Choose the opening date
Going to see the opening ceremony is considered a custom of the Vietnamese people. Choosing a “good day” for opening helps bring the hope of a lucky start, favourable business, and expensive business to each shop owner. You can choose to hold the grand opening on the weekend. This is an opportunity for you to increase sales as well as promote your brand to everyone.
Choosing the opening date helps to facilitate business and attract a large number of guests (Illustration image)
1.2 Store decoration
For the grand opening event to be the most successful, store decoration is an element that needs to be carefully prepared. Accessories such as flower bouquets, balloons, banners, etc. must be arranged in an easy-to-see position to help the store stand out and attract customers.
Eye-catching store decoration to impress customers (Artwork)
In addition, sound and light are also something you must pay attention to every time you hold a grand opening event. You should choose upbeat music to create a joyful atmosphere for the store. The lighting system is designed to match the store’s colour to impress customers from afar.
1.3 Media planning
Organize the opening of a supermarket, the store will become more perfect when there is an effective communication plan. You should have two channels online and offline to implement the communication plan. For the offline channel, you will communicate by distributing flyers, printing invitations and maybe inviting celebrities to PR for the store. However, this way of communication will be expensive and time-consuming.
A good communication plan will help the event take place successfully (Artwork)
Communication through articles, groups … on social networks is becoming popular because the ability to reach customers is much greater than offline channels. Branded articles with invested images and content will save money but bring significant effectiveness to this communication campaign.
1.4 Preparing the opening ceremony
Like watching a beautiful day, preparing the opening ceremony is also an indispensable ritual in the opening ceremony. Preparing the offering tray will depend on the customs and habits of each region, mainly the products are dignified and clean.
After the preparation is complete, the offering tray is usually placed at the table in front of the company’s door. When the time comes, you will proceed to burn incense and pray.
1.5 Identify opening day activities
An opening is often considered a time of sales boom if we clearly define the activities of this particular day. You should display the “hottest” and “genuine” products to impress and stimulate consumers to buy products.
Identify activities on opening day that will make a good impression on attendees (Artwork)
Moreover, the professional sales and service stages are always the factors that attract customers to return for the next time and become potential customers. Payments, packages, and product packaging tools should be prepared to avoid emissions that cause unpleasant emotions to customers. Applying for promotions on an opening day has been chosen by many store owners to stimulate purchases even for customers far away.
2. Experience in organizing a successful store opening ceremony
2.1 Set goals for the event
When you have identified specific goals, the planning of the opening event also becomes simpler and clearer. Usually, the goal of the opening ceremony will be related to the number of customers coming and buying products, the number of products sold… To be able to accomplish the set goals, you should have more thoughtful preparation of the products. products, tools, packaging materials, gifts.
2.2 Prepare for the opening ceremony early
The opening ceremony will be more perfect if there is early and thoughtful preparation. It is not good if there is an unexpected incident because you do not have the preparation and handling in advance such as the product has not arrived in sufficient quantity or the necessary items such as sound and light have problems… Therefore, Preparing for the opening ceremony early will help you carry out the work properly and smoothly.
Preparing for the opening ceremony early helps us to handle unexpected incidents (Artwork)
2.3 Stick to the budget
Budget, the cost is one of the factors you need to determine from the beginning for the grand opening event to take place successfully. You need to budget the costs, reasonably consider the organization of the event with the profit earned so that the store can go further in the market.
2.4 Attract customers with minigames, grand opening party
Besides using vibrant sounds and bright lights, to attract customers, you can apply more minigames or opening parties to create more impressions. Minigames must be designed to suit the audience you are targeting.
The game always attracts customers on an opening day (Artwork)
Gifts must also always be ready and appropriate, attractive to different customers. This is also a plus point to help customers see the professionalism in the organization of the store. Small opening parties such as cakes, tea, and fruit parties located in certain areas will make your store opening event different from other brands.
3. Professional opening ceremony company – AIT Vietnam
If you want to organize a successful and perfect opening ceremony to make a strong impression on customers, a professional event organizer is extremely important. With more than 25 years of development, AIT Group has a wealth of experience in event organization. Therefore, we are completely confident to bring customers the most perfect opening and inauguration events.
AIT Group – The company that organizes the opening ceremony professionally in Vietnam
Our staff from event organizers to our media team always work hard to create our customers’ brand values that always shine, outperforming our competitors. In particular, AIT also owns its own advertising equipment factory with modern technology and international standards. Therefore, you can be completely assured when using AIT’s event organization service.
Contact information:
- Address: 5th floor – AIT Group Building, 109 Tran Quoc Hoan, Dich Vong, Cau Giay, Hanoi
- Factory: Kim Chung, Hoai Duc, Hanoi
- Website: https://aitvietnam.com/
- Email: aitbuilding@aitvietnam.com
- Hotline: 0983 027 448 – 0913 318 464
Above is the information about the preparation stages for the grand opening shop ceremony AIT Group summary. If you want to organize a successful opening ceremony for your store or business, please contact AIT Group immediately via hotline 0983 027 448 or 0913 318 464!
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