New product launch organization service with detailed process
Want to organizing new product launches ceremony? Want to learn about professional organizational processes and are looking for quality and reputable event service providers? So register the service at AIT Group – Event unit in Hanoi’s leading Hanoi. Information details Let’s see in the article below!
1. The role of organizing new product launches
Organizing new product launches is a form to introduce and publicize a product or a brand to customers. Besides, this ceremony is also the first step for new products to reach the market. In addition, this is also the way that businesses create communication effects, stimulating the curiosity of customers.
The role of organizing a new product launch ceremony
2. Types of new product launch events
To have a successful new product launch ceremony, you need to choose an organizational form suitable to the size and nature of the ceremony. Here are some forms that you can refer to.
2.1 New product launch press conference program
A new product launch press conference is the fastest way that you can inform customers about the product being launched. However, the cost for this form is often quite expensive at the stage of inviting reputable agencies and newspapers to attend. Besides, you also need to pay attention to the way of communication to arouse the curiosity and impression of the attendees.
New product launch press conference
2.2 Event Launching Program
An event Launching program is understood as a program to announce products and services already present in the market. This form is organized as a party for the press, customers to participate in receiving gifts, receiving prizes… Therefore, the cost to organize Event Launching is often quite high and requires many details, and is fussy.
organizing new product launches
2.3 New product launch roadshow program
Unlike other forms, roadshows are held on a mobile basis, moving continuously between locations in crowded areas. The main purpose of the roadshow is to attract the attention and interest of customers about the product. Therefore, roadshows often use many people, wearing business uniforms to highlight the brand.
New product launch roadshow program
2.4 New product launch event Activation
An Activation event is an activity that captures the interest of consumers by handing out trial products. Activation is often held at large commercial centers, markets, shops… In addition, this is also a very cost-effective form, suitable for many types of businesses.
New product launch roadshow program
3. The 5-step process of organizing a new product introduction event
Organizing events to introduce new products requires careful preparation and going through many processes. Here is a 5-step event organization process that you can refer to.
3.1 Learn about product information
The main purpose of the event is to bring in revenue for the company’s new product. Therefore, in order for the event to be successful and meet the requirements of customers, you need to find out in detail information about the product such as Type, market demand, and target audience. …
Learn about product information
3.2 Choosing the time to organize the program
The choice of time to organize the program is also one of the issues that need attention. In order for the event to attract many attendees, you should choose the event time on the weekend.
Choose a time to organize the program
3.3 Identify and select the venue for the event
To show the scale and professionalism of the company, the event venue should be selected accordingly. In addition, you should choose places with spacious and novel spaces to impress guests and attendees.
Determine and select the venue for the event
3.4 Identify ideas for the new product launch ceremony
The idea for the ceremony is the key to its success. Therefore, from the idea to the organization, setup and decoration must be carefully and nicely prepared. Besides, to enhance the attraction of customers, you should take the product as the central and main idea of the ceremony.
Identify ideas for a new product launch ceremony
3.5 Planning, timeline to organize the product launch ceremony
The final step is to plan and schedule the product launch ceremony. You can refer to the steps in the planning work below:
- Make a list and send invitations to guests
- Design and print media products used in the ceremony
- Performing media work for the event
- Program script development
- Prepare musical performances, videos shown in the program
- Prepare tools for use in the program
- Conduct personnel selection, communication for the ceremony
- Carrying out construction, decoration, and planning for the program review
Necessary items and equipment in the new product launch
4. Necessary items and equipment in the new product launch
Depending on the size and nature of the ceremony, the preparation work will vary. Here are the necessary items and equipment in the new product launch that you can refer to:
- Main stage: sound and light system; program background; tables and chairs for guests, decoration for the ceremony space; carpeting for floors and walkways; fresh flowers for the podium; brand logos; firecrackers; alcohol; set of rituals for the ceremony; savory party (if any); welcome gate; photography scene…
- Timeline sample new product launch
5. Sample script of a successful new product launch ceremony
Do you know the sample program script for the new product launch ceremony? If not, take a look below!
5.1 Start of the program: Welcoming guests
First, you need to arrange to receive and guide guests about the procedures, how to check-in as well as where to sit during the ceremony. In addition, you can invite attendees to take souvenir photos, enjoy the food served at the event. In addition, you should also arrange a reception team to stand around the seating area to guide guests in time.
Start of the program: Welcoming guests
5.2 Opening of the launch program
After stabilizing the guests, the MC can introduce cultural performances to open the program and wait for the guests to arrive. Next will be the speech of the leadership and gratitude to the participants, opening the program.
Opening of the launch program
5.3 Program to introduce new products to customers
When introducing products, you can combine them with videos or slides to make the presentation more vivid. Then, you should organize for customers to have the opportunity to try and experience the new product. At the end of the introduction, the organizers can flexibly open a light party for the guests or continue with the prepared musical performances.
New product introduction program with customers
5.4 Accompanying programs (sweepstakes, promotions)
To create an exciting and exciting atmosphere for the party, you should organize events such as sweepstakes or accompanying promotions. Besides, you can also prepare rewards that are products, services or coupons for winners.
The accompanying program (lucky draw, promotion)
5.5 End of event: Saying goodbye to guests
After the representative of the ceremony sent thanks and quality commitments to customers, the MC will close the program with a gentle greeting. Finally, the human resources department will see off and give gifts to guests (if any).
End of event: Saying goodbye to guests
6. Factors to help organize a successful product launch event
Want to know the secret to a successful product launch event? Let’s have a look below!
6.1 Selection of program ideas and themes
The idea and theme of the program are important factors to help the ceremony be successful. Therefore, you need to choose unique ideas and themes as well as carefully prepare even the smallest details to make the event more perfect.
Choose program ideas and themes
6.2 Personnel in the program
To make sure the program is done well, you need to make sure you have enough staff. Besides, when choosing a staff, you should also choose professional personnel with a lot of experience and good skills.
The staff in the program
6.3 Programs in the new product launch ceremony
A program will include many different parts, so you should alternate cultural performances into sections to attract the attention of guests. These performances will change the atmosphere and draw the audience into the ongoing program more.
Programs in the new product launch ceremony
6.4 New product launch event organizer
To organize a successful event, you should choose a reputable and reliable unit. AIT Group is one of the units that you can trust. With more than 25 years of experience, the company provides quality and affordable event planning services, which are chosen by many customers.
New product launch event organizer
Contact Information:
- Address: 5th Floor – AIT Group Building, 109 Tran Quoc Hoan, Dich Vong, Cau Giay, Hanoi
- Factory: Kim Chung, Hoai Duc, Hanoi
- Website: https://aitvietnam.com/
- Email: aitbuilding@aitvietnam.com
- Hotline: 0983 027 448 – 0913 318 464
7. Service quotation for launching a new product launch package
AIT provides all-inclusive organizing new product launches event services. With its experience, AIT has organized many events such as the Celebration and launch of the 1 millionth vehicle of Piaggio, customer conference, and new product launch of Honda… Each type of event organization and size will have different costs. Moreover, the service package price also changes according to the customer’s request.
For more detailed information as well as a comprehensive quote for services, please contact us directly via hotline 84.983 027 448 – 84.913 318 464.
Organizing new product launches is an important event and a step to promote the development of businesses and products. Therefore, choose the right unit to send the organization for this important event. If you need advice or learn more, do not hesitate to call AIT Vietnam Please!
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