EXHIBITION PAINTING, STANDEE, FLYER PRINTING

Supplying publications & POSM for the Italian Embassy’s exhibitions in Vietnam.

OVERVIEW

Supplying POSM & all types of publications for the Italian Embassy in Vietnam to serve their exhibitions from 2022 – now.

CHALLENGE

All design files for the required publications are completed overseas and have been used in production for exhibitions by the Italian Embassy in several countries before coming to Vietnam. Consequently, the differences in language, software and especially, text fonts (Vietnamese has tonal marks, which some fonts do not display) pose a challenge for this project. The biggest question is how to retain the original designs while using Vietnamese without altering the design layouts.

SOLUTION

• AIT’s in-house designers with international training backgrounds are considerably familiar with the foreign style of design & software. We successfully “Vietnamize” the publications while still retaining the original design’s quality. • AIT has been in charge of designing & printing all exhibition publications for the Italian Embassy in Vietnam from 2022 till now.

EXHIBITION PAINTING, STANDEE, FLYER PRINTING

OVERVIEW

CHALLENGE

SOLUTION

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