PIAGGIO VIETNAM FACTORY

CI program supply for Piaggio Vietnam factory

OVERVIEW

Alongside concept development for their showrooms, Piaggio also sought out AIT’s contribution in the research of a CI program for their factory located in the Binh Xuyen industrial zone, Vinh Phuc (now Phu Tho) province.

CHALLENGE

Piaggio expected the new CI program at their factory to be compliant with their global regulations but at the same time, still familiar and memorable enough for factory employees.

SOLUTION

• AIT created a factory CI program that meticulously followed Piaggio international guidelines and implemented the brand identity across the board, to even the smallest details like department/division nameplates, directive arrows… • Supplying a full package of CI program, miniature landscapes, instruction signage, office nameplates… for Piaggio Vietnam factory.

PIAGGIO VIETNAM FACTORY

OVERVIEW

CHALLENGE

SOLUTION

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