TOYOTA

Toyota-certified used vehicle corporate identity program

OVERVIEW

New corporate identity program for Toyota Sure – the distributor of brand-certified Toyota used cars

CHALLENGE

Toyota Vietnam requested a CI program that displayed brand cohesion with its mother brand – Toyota but still possessing a sense of independence as a stand-alone certified used vehicle brand. Visual image and color must portray a sense of friendliness, reliability and leave a strong impression.

SOLUTION

• The Toyota logo design was retained but combined with a new layout and text content, utilizing the Toyota distinctive red & white color theme. • The modern, compact Sans-serif font conveyed a guarantee of creditability and quality; the thick letter strokes and high contrast between text & background coloring ensured great visibility and allowed for strong visual impact on both printed materials and indoor/outdoor signage.

TOYOTA

OVERVIEW

CHALLENGE

SOLUTION

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